However, not everything is joyful inside the offices. The management presented the financial report for the 2023/24 season and admitted that there were record losses in economic terms.
“Pre-tax losses were £57m ($71m)” and “media revenues fell by £38m” – all due to the club’s failure to qualify for last season’s Champions League.
To understand the magnitude of what happened, it must be remembered that the signing of Luis Díaz cost them around 37 million pounds, that is, almost half of what they lost financially in the immediately preceding campaign.
The Reds have provided some details on the reason for this multi-million pound loss, which, according to the British press, is a record in Liverpool's history.
“This is primarily due to the club’s participation in the Europa League competition compared to the Champions League in the previous season. This was partially offset by increased Premier League media revenue as a result of improved on-field performance in the 2023-24 season,” they explained in a statement.
Although there was good income from sponsorship and increased attendance at Anfield, “administrative costs rose significantly to £600m ($755m) , mainly due to salaries and general club expenses.”
In addition, “the men's team added four new players during this period (Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo and Ryan Gravenberch) and 11 contracts were extended, including Kostas Tsimikas, Conor Bradley and Ben Doak.”
Jenny Beachman, the club's financial director, commented on the accounting report that is being echoed in England. "Running a financially sustainable club remains our priority and, given the continued rise in costs, increasing revenue streams year on year is essential to maintaining financial stability," she said.
Liverpool knows very well that in the Premier League they are strict with the finances of their clubs and that, if they fail to comply, they could receive strong sanctions such as a reduction of points in the standings.
“We will continue to operate in accordance with football's financial rules and regulations while maintaining investment opportunities in our operations, infrastructure and players. Our goal right now is to finish this season as strong as possible, both on and off the field, to fulfill our collective ambitions for success,” Beachman concluded.
Klopp, splashed
Daily Mail added a piece of information that was not included in Liverpool's official statement.
According to the renowned English media, the report also includes the payment they had to make to Jürgen Klopp and his work group when he decided to leave with two years remaining on the contract he had signed.
“Liverpool's accounts reveal that Klopp and more than ten members of his team received a total of 9.6 million pounds (12 million dollars) when they left the club, which covered the remaining time of their contract,” they reveal from British soil.
Although it was the German who decided to resign, Liverpool had to pay him this million-dollar sum that was not in the plans.
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