Liverpool CEO explores selling naming rights for expanded Anfield stand

This project will help the Reds increase revenue, but will also allow more fans into the stadium, which will help Liverpool cope with the current demand for tickets.

25/07/2022, 09:12 PM +00:00

Liverpool's Anfield is currently undergoing renovations as capacity at the Anfield Road end of the stadium is increased. Work on the Anfield section is scheduled for completion before the start of the 2023/24 campaign and will increase the capacity of the L4 to 61,000, 7,000 seats more than its current layout.

Speaking to the Liverpool Echo recently, Liverpool's commercial director Ben Latty said of the upgraded stand, "We have a big project coming up, which is the Anfield Road end and it's an important project for us as a club. The way we run our club is sustainable, so for us to increase capacity provides the opportunity for people to come and see us, which means more tickets and more hospitality."

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Liverpool CEO Billy Hogan revealed the club's potential plans for the stand, admitting that the Reds are considering selling the naming rights for the Anfield Road stand following its redevelopment. This would generate additional revenue for the club, but it will have to be seen if it is something the fans would accept. The club is clearly looking to capitalize on the opportunity that presents itself, but will likely consult the fans before making a major decision.

Incredible footage from Liverpool's official Twitter account explained how 30 skilled engineers spent 12 hours securing the primary structure to the new roof, detailing that it was screwed into place using 25,000 bolts.

Anfield is an attractive venue

And Hogan, who replaced Peter Moore in 2020, elaborated on the club's ambitious plans after the work is complete: “We've just replaced the pitch with a new hybrid carpet and that will give us more flexibility going forward because it doesn't require as much time to regrow each summer… We'll have a bigger window in which to operate from 2024, with more concerts going on later into the summer. It's an amazing venue that we're working to activate as much as we can.” he ended.