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Liverpool Women handed extra boost as part Standard Chartered sponsorship deal

By Charles Cornwall

Liverpool Women handed extra boost as part Standard Chartered sponsorship deal

Standard Chartered have increased their support of Liverpool Women ahead of the new WSL season.

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Liverpool Women will receive a financial boost on the back of Standard Chartered's sponsorship renewal. The financial services firm has committed to a four-year extension to their deal with the Reds' men's team, the value of the deal above the £50m per year mark, with their sponsorship extending to the front-of-shirt partnership with Liverpool Women.

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The deal, which will have seen the partnership extend to 17 years by the end of the 2026/27 season and the extended contract, covers Liverpool Women upon their return to the Women's Super League and there will be a greater financial commitment to increase participation in the women's game. 

The words of Billy Hogan

Liverpool CEO Billy Hogan told the ECHO: "There is increased investment in the women’s team, which is incredibly important to both of us. They were just as keen as we were to make this increase. "Standard Chartered are very focused on inclusion and participation, they support a number of different programmes that are helping drive young girls into playing sports generally but also football. It’s very mutual in that regards"

Standard Chartered and Liverpool have used their partnership to support a number of the bank’s sustainability and community investment programmes, raising over £500,000 in the last decade to tackle avoidable blindness and help young people, especially girls, learn new skills. Bill Winters, group chief executive, Standard Chartered, said: "When we partnered with Liverpool FC in 2010 we could not have imagined the success of both the partnership and of the Club.

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