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Liverpool woman recognised as an innovator in the sporting world

By Charles Cornwall

Liverpool woman recognised as an innovator in the sporting world

LFC's Kate Pratt Theobald recognised as a female innovator in the sports world

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Kate Pratt Theobald, Liverpool FC's vice president of global sales, was recognised in the 12th edition of the Sports Business Journal as a "Game Changers: Women in Sports Business", a US-based programme that recognises women in sport for the many ways they bring new approaches and ideas to business, playing a role in their respective fields as athletes, executives or consumers.

All of the award winners will join other inspirational and motivational women at a conference dedicated to them at MetLife Stadium in New Jersey (USA). In previous years, the ceremony has featured speakers such as PepsiCo Chairman and CEO Indra Nooyi and Ogilvy & Mather Chairman Emeritus Shelly Lazarus.

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Pratt, who has been with LFC and Fenway Sports Management since 2019, leads a team of four and has played an integral role in securing several lucrative partnerships with top global companies including Expedia, Monster Energy, SC Johnson, Sonos and Wasabi. Pratt will be featured in the 26 September issue of Sports Business Journal, which can be found at Sports Business Journal.

Liverpool in the US

LFC's U.S. fan base has grown from 14.1 million in 2017 to 21.1 million today, making it the No. 1 Premier League club in America. Pratt's work across the company has led to LFC being recognised as the most-followed and most-watched Premier League team in the United States, hosting more fans in the country alone than any individual NBA and NFL team combined.

"I am thrilled to join the SBJ Game Changers class of 2022 and to be recognised for the work I love. I am fortunate to work for two fantastic organisations that strongly support women. I would like to congratulate all of this year's SBJ Game Changers," she said. 


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